COPPA (Children's Online Privacy Protection Act) is a legal requirement for MyT because the platform targets users as young as 13 and collects personal information. While federal COPPA strictly applies to children under 13, new 2025 amendments and state-level "COPPA 2.0" rules often extend these protections to teenagers up to age 17.
For users aged 13 - 15, MyT must obtain "verifiable" consent from a parent before any personal data is collected or shared. Approved methods via VeraSafe include:
Parents upload a photo of their ID, which is compared against a live photo of their face using facial recognition.
Parents answer dynamic, multiple-choice questions that a child would be unlikely to guess.
A consent request is sent via SMS, followed by a confirmatory text or phone call to verify the parent's identity.
Using a credit card or online payment system that notifies the primary account holder of the transaction.
Under the 2025 COPPA Rule Updates, MyT is legally prohibited from keeping teen data indefinitely.
Before a 13 - 15-year-old can use the "New Friend Matching" or FaceTime features, MyT must send a Direct Notice to the parent that includes:
To comply with emerging "COPPA 2.0" standards, MyT must provide an Eraser Button. This is a feature that allows teens or their parents to easily request the full deletion of their personal information and any content they have posted from the platform's servers.
Would you like a draft of the Direct Notice Email that will be sent to parents when a 13-15-year-old signs up for MyT?